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What should marketers search?
Search topics where your company can publish something useful enough to become a reference, not your brand name or product category alone.
Good searchesrenewable energy, medical journal, data publishing, copy testing
Tryindustry terms, standards, datasets, market reports, buyer questions
Avoidbrand names, narrow product names, vague startup categories
How to use a gap
- Search a topic your domain can credibly cover.
- Open the Wikipedia result and inspect the tagged passage.
- Create a better source than what currently exists.
- Use full access for broad market scans.